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MPO press releases

27 March 2008

PRESS RELEASE ISSUED BY ETIENNE TERRE’BLANCHE, MANAGING DIRECTOR OF THE MILK PRODUCERS’ ORGANISATION

Milk trading platform launched
Dairy producers and milk buyers will soon be able to trade milk on the internet. A new initiative by the Milk Producers’ Organisation (MPO) and Market Square South Africa has resulted in the creation of a unique internet-based trading platform for milk producers and milk buyers.

“The trading platform will enable producers to offer their produce simultaneously to the entire South African market allowing them to sell their milk to the highest bidder, while it gives milk buyers the choice of sourcing milk from a large number of producers nationally,” said Etienne Terre’Blanche, managing director of the MPO.

Trading will mainly cater for standardised six to twelve month contracts. The trading platform will, however, also make provision for shorter term and once-off transactions.

“We believe the trading platform will enable both producers and milk buyers to enter into contracts at ‘best price’ based on supply and demand and will result in a more efficient market environment,” said Terre’Blanche.

For further information, contact Etienne Terre’Blanche at 012 843 5600 or 082 900 7676 or Duncan Clements at 011 974 1055 or 082 318 8865.

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