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MPO press releases

27 July 2007

PRESS RELEASE ISSUED BY THE DAIRY MAIL ON BEHALF OF
THE ORGANISING COMMITTEE OF THE ALL AFRICA DAIRY EXPO

Shopping basket for African dairy

The All Africa Dairy Expo (AADE) will be held on 12-13 February 2008 at the Afri-Dome in Parys in the Free State. This expo is a joint project of CenDel, the Centre for Producer Development of the Milk Producers’ Organisation (MPO) and The Dairy Mail and its main aim is to develop trade relations among the various African countries and any other milk-producing countries that wish to attend the expo.

The Dairy Mail, South Africa’s premium and only magazine aimed at communicating exclusively with the dairy industry. Standard Bank is the lead corporate and financial sponsor in this venture.

The Expo’s theme is “The shopping basket for dairy in Africa”. In keeping with the theme, the Expo will emphasise dairy in Africa and will be promoted throughout South Africa and the rest of Africa. Representatives from input suppliers, government institutions, non-governmental organisations and producers’ organisations from countries across the African continent, will grace the show, providing visitors and exhibitors alike with a comprehensive look at the dairy industry.

As a dairy expo, there will be sufficient opportunity for lovers of cattle to view their favourite breeds, while the best of the best will be on show during the crowning of the fifth “Queen of the Expo”. The MPO’s affiliates such as AgriConnect and AgriBonus, will also exhibit at the Expo. Visitors will also be able to meet with their milk buyers as well as their counterparts. Exhibitors will include a wide range of industry representatives as well as educational institutions, feed suppliers, equipment agents and pharmaceutical companies.

Exhibitors at the Expo will receive benefits that include coverage in The Dairy Mail, early bird discount packages, on-site technical and other assistance provided at stalls, an Expo starter pack containing relevant documentation, goodies and give-aways, access to a wide array of other stakeholders, excellent media exposure in all mediums, live entertainment, a beer tent with wine and beer tasting and promotions.

However, the Expo is not limited to role players in the dairy industry and everyone is welcome to visit the Expo. An entrance fee of R40 per person per day will be payable at the gate.

To book stalls and negotiate package deals that also include media coverage, contact Mabel Schmahl at 082 563 4427, 012 843 5694 or e-mail mabel@dairymail.co.za or Karin Duffy at 082 376 6396 / 012 843 5697 or karin@dairymail.co.za.

A list of sponsorship opportunities can be found on the website on www.dairyexpo.co.za. Should you wish to act as a sponsor in some other way, please contact Julie McLachlan, Expo Manager, on tel 012 843 5745, cell 083 740 2720, fax 012 804 5376 / 086 523 4652 or e-mail julie@cendel.co.za. Please check our website regularly for updates on the Expo.

Press release issued by Agri Connect.

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